The world of beauty, fashion, and style is ever-evolving, and trends come and go. Whether you’re rocking hairstyles for ...

Baisakhi marks the arrival of spring and signifies the end of the harvest season in India. It's a vibrant festival filled ...

Hair has become a powerful form of self-expression and outfit curation. Hair is a funny thing. It can make or break an outfit ...

Have you ever wondered how Instagram's most aesthetically pleasing beauty and fashion content creators approach their big day ...

Disha Patani looks like a goddess wrapped in white molten gold in this floor-length gown. Check out the pictures.

Jenna Ortega pulled off one of the most daring beauty trends: bleached eyebrows. The "Wednesday" star showed up at CinemaCon ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

FULL, bee-stung pouts continue to be the beauty trend of the moment. But not everyone wants to go under the needle and have filler: welcome to the world of lip liners. Cameron Diaz just debuted ...

This post breaks down the trending fisherman core aesthetic, showing you how to get the look with outfit ideas and clothing ...

With universal voltage, this travel-friendly tool delivers on its promise of salon-quality results while minimizing heat ...

As celebrity glam teams have long noted, a change to the eyebrows offers a dramatic impact: From new album era Miley Cyrus to ...

Never mind the manosphere. The comedian-podcaster and his peers are at the heart of a broader—and more potent—cultural ...