First, there was the coastal grandma, then there was Brat summer, and now, there is… the fisherman?

We pay attention whenever Bella Hadid showcases a new designer item because it’s more likely than not to become a widespread ...

With 2025 around the corner, the editors at Who What Wear are naturally thinking about what to shop for next year. We have already narrowed in on some of the key trends from the spring/summer 2025 ...