William Townsend, the creator of the original sales funnel model (circa 1924), describes it as "the forcing by compression [emphasis mine] of a broad and general concept of facts through a funnel ...

When it comes to marketing, however, most of these companies are running a dark-ages plan. Despite revolutionary products, it’s all performance... We’re long-term subscribers to WARC and it’s a tool ...

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...