Now, the brand is changing strategy: it has tapped Duran Lantink as creative director to lead both couture and ready-to-wear, bringing an end to the rotating model. “I see in him the energy, audacity ...

We're changing that narrative and putting African craftsmanship on the map for luxury fashion.” Adepoju is among 30 other young tastemakers on this year’s 2025 30 Under 30 Europe Art & Culture list.

Meet the founders behind retail’s latest innovations, including stock management systems, AI fashion models and the sportswear brands taking social media by storm.