Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Support for Oracle Corp.’s base database service allows users to run Oracle databases in the Google cloud. Oracle Exadata ...

Papa Johns announced Thursday a partnership with Google Cloud to use Google data analytics, machine learning and artificial ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...