Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Making? Navigating the intersection of human intuition and big data in decision-making can be complex, but this article ...

Adswerve Clients Access Advanced Marketing Mix Modeling SolutionsDENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Hartford HealthCare, a leading health system in the Northeast, has announced a transformative partnership with WellStack, a pioneer in healthcare data solutions. This collaboration is set to ...

The rapid rise of data centers has put many power industry demand forecasters on edge. Some predict the power-hungry nature ...

DeepSeek app hits the top spot in the Google Play Store after conquering the Apple App Store as AI fans flock to try out the ...

Despite predictions about its demise, the enterprise data center is alive and well, as strategic on-prem use cases remain and ...

Electric utilities, project developers, and policymakers are tasked with supporting energy-intensive data center and ...

Digicloud Africa has grown its Google reseller network across the continent to over 150 partners in just six years.

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Organisations encounter many challenges when dealing with data - from security to data quality, compliance to cost.