Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

But can this ancient remedy do more than just make hair shiny? Can it actually help grow hair in bald patches? Let’s explore how rice water works for hair, its numerous benefits, and how you can ...

Beauty takes a bold turn this S/S25 season. Discover the trends that dominated the runways, with tips, tricks and product ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

'My running theme for spring 2025 is healthy, glossy and " expensive " looking hair,' says blonde specialist Zebulen Howell. 'It's bright but lived-in and can carry you through the year. I love ...

Castor oil is one of those ingredients that has become a staple in natural haircare. The product has been used for decades ...

A white shirt should be in every woman's wardrobe - and these celebrities prove all the ways to expertly style one ...

Vinegar offers cleaning solutions that are practical, effective, and kind to both wallets and the environment. Next time you ...

But what is a hair mask, exactly? It's an intensely moisturizing and reparative hair product you can apply in the shower in ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

The upcoming list is the result of scouring through some of our previous coverage, product reviews and sale trackers to help determine the top cleaning products that get the job done with the least ...