It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Americans across the country received harmful hate messages via text after the election. The communication industry has been ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Discover essential tips and strategies for TikTok affiliate marketing. Whether you’re a creator or a brand, learn how to join or start an affiliate program on TikTok.

The term “social network” was once applied to the ordinary circle of acquaintances, friends, and classmates. Key Takeaways ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...