PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The UK beauty retailer’s latest forecasting report also reveals a rise in high/low beauty and prejuvenation-focused purchases ...

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

The experts from John Frieda recommend pairing it with a blunt fringe and sharp edges for a contemporary edge, or choosing a ...

An honest review of the Beauty of Joseon Tinted Fluid Sunscreen, a mineral-based formula that feels like skin care but offers ...

From new skincare and makeup, to haircare and fragrance, here are the best new beauty products we love in January 2025.

If you struggle with thinning hair, here's what's causing it. Try one of these thinning hair treatments, including Rogaine, ...

In the quest for ageless beauty, one cannot underestimate the importance of the perfect hairstyle. As people age, maintaining a youthful appearance becomes ever more vital, and hair plays a ...

Related: 7 Best Hairstyles for Thin Hair Over 50, According to Celebrity Stylists Taylor Swift and Travis Kelce shared a kiss after the Chiefs won the AFC Championship on January 26. Here's what their ...

The zero BS approach makes it even more appealing. Sign up to our free Beauty Lab: Unlocked newsletter for your access-all-areas peek inside the Cosmopolitan beauty cupboard. From the inside scoop ...

If you see a lot of irritation, then that is a sign of an unhealthy ... it’s not going to make your hair greasy. Our hair goes all the way up to [the scalp], which needs conditioner too.” Step Five: ...