PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"GMA" celebrates a new generation of Black innovators and creators, including a 12-year-old from Connecticut who designed a ...

The definitive roundup of the 100 greatest hair products as chosen by the people who know best – beauty industry insiders.

High-end is also booming at Boots, points out Alice Rafferty, Director of Luxury Beauty and Cosmetics, explaining that the ...

Our experts found the best dry shampoos to make good hair days easy, from clear sprays for dark hair to ones that have UV protection. Shop now.

Finding the best volumizing shampoo can feel like a Goldilocks mission: too heavy, and you end up with flat, weighed-down ...

What do you get when 13 clean beauty experts test nearly 700 products for four months? This curated list of 74 winners that ...

VAX is known for its innovative home cleaning solutions so I was intrigued by the VAX HomePro Series and put the HomePro Pet-Design to the test for three weeks in my home to see if it could stand up ...

Cosmopolitan UK delves into the world of Chrissy Bales. Here, Iman Leila finds out how the wigmaker has become synonymous with Black girl luxury ...

participants will get haircare treatment using the innovative hair products of L'Oréal Professionnel. b.Get featured in the exclusive videos on official Instagram account of Vogue and L’Oréal ...

During Friday's episode of Good Morning Britain ... Kate inquired, to which Emily-Jane responded: "Erm, mentally? It's hard" before becoming overwhelmed with emotion. Emily-Jane went on to ...