Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...