Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.