L'Oréal Paris, world's No.1 beauty brand, made history with a Guinness World Record for the 'Most People Untying Their Hair Simultaneously'. Over 500 women in Mumbai participated in this ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

It’s been 53 years and translated into over 40 languages, yet L’Oréal Paris’ iconic slogan “Because I’m worth it” continues ...

“She was interested in me. She listened to me, treated me like I was lovable,” Alison Case said in a documentary about Specht, a McCann copywriter who in 1973 created the cosmetic company’s slogan, ...

The phrase "Because You're Worth It" may just be the slogan for the beloved brand L'Oreal, but it's become so much more than that. Being and feeling "worth it" is a sign of resilience against so ...