With an audience of over 120 million people, the performance broke viewership records. But at times it seemed designed to speak directly to me.

Kendrick Lamar's Super Bowl LIX halftime show provided memorable style moments from the very beginning when Samuel L. Jackson appeared on screen in a custom Uncle Sam suit by Bode. Kendrick popped up ...

The Compton rapper fashioned the Super Bowl halftime show as his victory lap, taking the culture to new heights and his pettiness to new lows.

If that’s the case, take a page from Kendrick and get the right size, because one of the reasons Kendrick was able to make it ...

Kendrick Lamar's "Say Drake" jab from his "Not Like Us" hit got the meme treatment on X after his Super Bowl LIX halftime ...

For readers who would like to see it, the response can be viewed here.) It's Groundhog Day for Lamar Jackson and the Ravens, and he's tired of it. The Ravens lost this game long before Andrews' drop.

this special edition clothing line features a hoodie, t-shirt, and shorts designed by Lamar’s and Chavarria’s creative label, pgLang. The new collab is inspired by Lamar’s upcoming Super ...

Fanatics just released it’s newest collection, in collaboration with Super LIX Halftime performer Kendrick Lamar. Here’s the newest available clothing from the “Kendrick Lamar Halftime ...

Kendrick Lamar has just surprise-dropped a gear collection ahead of his Super Bowl halftime performance with SZA on February 9. The lineup includes a graphic T-shirt, pullover hoodie, and shorts ...

Kendrick Lamar is teaming up with fashion designer ... This collaboration, which includes a hoodie, t-shirt, gym shorts, and bomber jacket, is designed to reflect Kendrick’s signature style ...

"Foot Up On The Gas" hoodies, and “g. National" halftime shorts. The NFL and Lamar have partnered with Fanatics to get fans the gear they need before Super Bowl 59. This is a limited edition ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. Lamar Jackson has been given a heaping helping of criticism over the years.