Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

LeBron James maintains strong ties to his home state of Ohio. ATLANTA (AP) — LeBron James was in attendance at Mercedes-Benz ...

The first player from the Golden State Warriors dynasty of the 2010's will see their jersey go into the rafters as the ...

“We used to do that in the Nets office when LeBron was in Cleveland,” Marks said on ... Carter, who had his No. 15 jersey sent to the rafters in Brooklyn's loss to the Miami Heat on Saturday ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

BARELY A MONTH into his first season with the Miami Heat, LeBron James' supernova ... were still living in Cleveland, some 1,300 miles away. His jerseys were being burned across Northeast Ohio.

Donovan Mitchell has nothing but respect for LeBron James after the Cleveland Cavaliers beat the ... He also called wearing a Cavaliers jersey a full circle moment, as he was a fan of "The King ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...