Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

NBA legend LeBron James cried ... leaving the Cleveland Cavaliers for the Miami Heat in 2010. LeBron was away from his family, was getting booed in every road arena and his jersey was getting ...

Stephen Curry led the NBA in jersey sales in the first half of this season, with LeBron James second ... Thunder's Shai Gilgeous-Alexander and the Cavaliers' Donovan Mitchell made the top 15 ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...

As Jimmy Butler's future in Miami grows more uncertain, Zach Harper explains why NBA trades are so complex these days.

Similar to Curry, LeBron ... While some jerseys lose their appeal after a player moves teams, a Curry Warriors jersey or a James jersey—whether it’s Lakers, Cavaliers, or Heat—will remain ...