Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Donovan Mitchell has nothing but respect for LeBron ... of James' ability to play for so long and continue to be one of the best players in the world. He also called wearing a Cavaliers jersey ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

In his Friday Instagram post, LA Lakers star LeBron James proudly displayed his ... The 40-year-old star also had jokes about his former Cleveland Cavaliers teammates Richard Jefferson and ...

NBA legend LeBron James cried ... leaving the Cleveland Cavaliers for the Miami Heat in 2010. LeBron was away from his family, was getting booed in every road arena and his jersey was getting ...

Stephen Curry led the NBA in jersey sales in the first half of this season, with LeBron James second ... Thunder's Shai Gilgeous-Alexander and the Cavaliers' Donovan Mitchell made the top 15 ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...