There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

Because purple is on the opposite side of the color wheel as yellow ... it seemed like the obvious choice to keep my hair looking light and non-brassy. This set was easy to incorporate into ...

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"It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo ... This brightens old hair dye and boosts its undertones ...

Choose a semi-permanent purple dye then dial down the vibrancy ... It works best on hair that’s pre-bleached platinum, light or medium blonde, just leave on for 30 minutes and rinse.

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

See it! This L’Oréal Paris Ever Pure purple shampoo and conditioner isn’t just for the graying girlies either; the haircare duo boosts shine and restores color-treated blonde hair and ...