Danish brewing giant Carlsberg Group and UEFA have announced a new long-term partnership, making Carlsberg the Official Beer of UEFA National Team Competitions. The new partnership covers the major ...

"Four new global partners were signed during this period – UPS, Google Pixel, Peloton and Orion Innovation – with Kodansha and Carlsberg extending their existing partnerships," Liverpool said ...

Sports Business - Carlsberg Group and UEFA have announced a long-term partnership deal making Carlsberg the Official Beer of ...

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.

Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...

Unlike the 90s when Carlsberg graced the jerseys, the upcoming kits will continue to feature the Standard Chartered logo, maintaining a partnership that has become synonymous with Liverpool’s ...

They agreed partnerships with UPS, Google Pixel, Peloton and Orion Innovation during the 2023-24 season while existing partners Kodansha and Carlsberg extended their deals. Liverpool's previous ...

Kicking off with the return of the European Qualifiers, the first competition of the sponsorship in March 2025, the deal ...

Long term deal includes UEFA EURO 2028™ and UEFA Women’s EURO 2029, UEFA Nations League Finals™ and UEFA Women’s Nations ...