The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Samsung’s flagship smartphones don’t live nearly in the same vein they once did. They’re not as flashy, they’re not ...

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look ...

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

To create a style guide that informs and engages is no mean feat, yet Dropbox's microsite is a shining example of the future ...

Blush-coloured basins, originally born from the conspicuous consumption of the post-war era, are experiencing a resurgence in ...

We spoke with the Monster Hunter Wilds art director and executive director, Kaname Fujioka, and Wilds director, Yuya Tokuda, ...

"The logo itself is an example of simplicity done exquisitely," writes the editor of design website Creative Bloq. "While parts of the internet are bemused over the 'subtle' changes, as a huge ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new design ... the new logo. This is a prime example ...