Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit ...

Justin Bieber teased color schemes for his clothing brand 'Skylrk' and fans cheer on new project. This is not the first time ...

Since Meghan Markle announced her new lifestyle brand, As Ever, back in February, it's already been hit with multiple ...

Samsung C&T's men's clothing brand Logadis announced on the 25th that it has replaced its brand identity (BI) for the first time in 14 years. Logadis is an urban lifestyle brand that aims for European ...

Invitations to exclusive industry events and research ...

Michael Jordan and his famous Jumpman logo (the Air Jordan brand logo) have been drawn into the controversy surrounding the ...

Gap is making a comeback. In the '90s and early aughts, the Gap logo sweatshirt was a closet staple. From kids to tweens to adults, everyone loved the brand, but like many other mall stores, Gap ...

We first stumbled across this brand on Reddit, where one user who spent $600 on T-shirts to find the perfect one ranked the ...

In response to the growing body of evidence on the damaging effects of PFAS, bluesign is now expanding its ban to phase out ...

Do you know why luxury brands put logos all over their clothes ... can’t be copyrighted due to something called the ...