Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Optimizing customer acquisition for 2025 and beyond hinges on a core mantra: delivering the right message at the right moment ...

Consideration: They’ve named the problem and are evaluating options. Decision: They’re narrowing in, comparing prices, and ...

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth.

Factor Communications, writes on how artificial intelligence has transformed marketing from guesswork into precise science ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...

The curriculum combines asynchronous video lectures with live online sessions conducted by Prof Saravana Jaikumar of IIM ...

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...