It's doubtful the imbalance in the number of positive and negative responses fooled the respondents who took the time to read the questions carefully. Companies that use this tactic fool only ...

Anyone doing serious mobile app marketing knows that surveys can be useful for understanding app satisfaction, getting feedback on new functionality, trying to understand why a feature isn't being ...

But surveys sent via email and text are fast and cheap. "People don't choose based on objective quality anymore," says one marketing expert. In American marketing, NPS became an unstoppable craze.