But by taking into account some of the issues noted here, and then again in subsequent articles over the next several months, you'll be able to better prepare your next questionnaire and survey ... is ...

Marketers are great at asking leading questions in marketing copy, but you don't want to do that in polls and surveys if you want meaningful results. Sometimes that means you need an introductory ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

The Market Participants Survey results are based on questionnaire responses from about 30 financial market participants.

But surveys sent via email and text are fast and cheap. "People don't choose based on objective quality anymore," says one marketing expert. In American marketing, NPS became an unstoppable craze.

Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a ...