Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

Toy maker Mattel is releasing a doll honoring EGOT winner Rita Moreno, a prominent Latina actor. “Rita Moreno has long been a ...

Rita Moreno has been an entertainment industry staple for over 70 years. Now, the "West Side Story" star and EGOT winner is ...

Barbie is honoring Rita Moreno with a brand-new doll created in her likeness, which she's hoping inspires girls to "live ...

As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

A public event to celebrate the launch of the Maria Tallchief Barbie is set for 10 a.m. Nov. 18 at the historic Constantine ...

The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...

The Osage Nation community and Mattel celebrated the launch of a Maria Tallchief Barbie in Pawhuska on Monday.

A misprinted website address, taking visitors to a porn site, on the boxes of Mattel’s line of Wicked dolls has caused uproar ...