Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel is known for employees with long tenures, including two of Kreiz’s C-suite lieutenants, president and chief commercial officer Steve Totzke, a 23-year veteran, and Lisa McKnight ...

Magic Mirror on the wall, who is the fairest one of all? After an initial delay and production problems, Disney's Snow White live-action film finally made its cinematic debut. Starring Rachel Zegler ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined ...

Credit: Mattel, Inc./Cover Images Ted Lasso stars turned best pals Hannah Waddingham and Juno Temple are to be honoured with their own Barbie dolls ahead of International Women’s Day on 8 March 2025.

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Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials. The toy and ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based company disclosed the planned cuts via a California-mandated WARN notice ...