But there are literally dozens of media monitoring platforms to choose from, and all kinds of big promises are being made about which of them can do what. Just evaluating the options is enough to make ...

So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media? Many times those ...

The agency will set up and operate media monitoring centre to provide information ... of clippings of important newspaper reports in PDF format, with positive or negative categorisation arranged ...