News

Keeping your brand’s edge in a world that won’t sit still
Fast Company Executive Board member Luc Speisser shares how brands can craft holistic experiences that nail their core ...
Crunchbase News1d
From Product Fit To Brand Fit: Why Startups Shouldn’t Forget About Branding
In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.
Meghan Markle’s 5 minimal and business casual looks for the corporate diva in you; here’s how to recreate
When it comes to sporting business-casuals, no one quite does it like Meghan Markle! The Duchess of Sussex is known for her ...
Cosmetics Business3d
2025 beauty brand logo trends loved by Gen Z and Gen Alpha
From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...
NBA Legend Shaq Says A College Professor Gave His Shoe Logo An 'F' And Said 'Big Men Can't Sell' —Now His Brand Has Sold Over 400 Million Pairs
In a 2013 interview with Nick DePaula for Sole Collector magazine, Shaq shared the moment that stuck with him. "I remember ...
What Is Brand Personality—And How Can Small Businesses Develop One?
But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...