Appointing a very famous celebrity as your brand ambassador is one of the many guaranteed ways to attract more customers.

When you go to Seoul, trying out the food and exploring its history are a must. What if you can do both at the same time?

Nestled within a historic landmark where Korean contemporary commerce bloomed, 'The Heritage' is to become the opulent heart of Seoul. Through its exhibition filled with Korean beauty and tradition, ...

The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that ...