Miro Copic, a marketing expert and professor at San Diego State University, said all movie theater chains are competing ... to moviegoers will be the reclining seats, which are moved by controls ...

WASHINGTON (AP) — As movie theaters worked to entice Americans ... theaters were upgrading sturdy plastic chairs to comfy leather recliners, and waiters at bespoke theaters began offering ...

Actual in-person disruptions at movie theaters appear minimal ... sturdy plastic chairs to comfy leather recliners, and waiters at bespoke theaters began offering seat-side dining service ...