As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden State's star finished second behind Doncic after placing at No.1 last season.

As the White House targets DEI programs, baseball holds its annual recognition of the man who broke the sport’s color barrier.

Los Angeles Lakers star Luka Doncic is the first non-American player to top the list of the NBA's most popular jerseys.

Luka Doncic's trade from the Dallas Mavericks to the Los Angeles Lakers shook the basketball world, and apparently motivated the fans, too.Doncic's No. 77 Lakers jersey was the top seller for the 2 ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

The NBA released the jersey sale leaders for the 2024-25 season on Monday, with Luka Doncic topping the list over Stephen Curry and LeBron James, the first since the 2012-13 season that someone other ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.