There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But ...

Just as we say hello to glorious spring days, Molly-Mae Hague is dishing out major hair inspo for the season. The influencer ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Bronde hair is basically the goldilocks of hair colors—not too brown, not too blonde, but 100 percent fabulous. Celebrity ...

The balayage hairstyle is timeless, and with some celeb inspiration and expert advice from two professional stylists, you can ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Millie Bobby Brown is embracing a new era. She’s saying goodbye to blond while she’s at it, because she stepped out with a ...

Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say ...

Discover the science behind stress-induced gray hair and learn effective tips to preserve your natural color longer through ...

Winter is the perfect time to experiment with a fresh new look. As the cold air sets in, bring the warmth with a bold change ...

Your hair color is a key element of your look, especially after hitting the big 3-0. With expert advice, we'll guide you to ...