These programs are already changing how we use computers, so it was only a matter of time before the tech showed up in entertainment apps like Netflix. Being able to describe in plain language ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

During Netflix's Upfront event for its advertisers, Amy Reinhard, the company’s president of advertising, showed off the upcoming feature for interactive midroll and pause ads that use ...

The ad-supported tier of Netflix is going to get way worse, starting some time in 2026. That’s when the streaming giant is promising to implement AI-generated ads and pause ad formats in the middle of ...

Netflix is rolling out an overhaul of its user interface, including a beta version of its search function that adds generative AI tools. A prevailing objective of the revamp, which the company ...

Netflix is getting a redesign for both TV and mobile, with new layouts and recommendations. There's even a Gen AI exclusive feature for iPhone, allowing for more conversational requests and show ...

Netflix is giving its TV user interface a major overhaul. Alongside a fresh, cleaner look, you'll see recommendations that adapt to your activity as Netflix tries to better gauge what you might be ...

EXCLUSIVE: Ben Kelly is exiting his Director of Unscripted Series role at Netflix UK & Ireland after six years at the streamer. Kelly has been one of Netflix UK’s key commissioning leaders ...

The implications for the industry could be significant, given that most other streaming services have copied Netflix’s design. By John Koblin Reporting from Netflix’s tech headquarters in Los ...

The era of choose your own Netflix is over. Around the internet, some are referring to the deletion of these titles as "lost media," a term that is becoming more and more common as various ...

During Netflix's Upfront event for its advertisers, Amy Reinhard, the company’s president of advertising, showed off the upcoming feature for interactive midroll and pause ads that use generative AI ...

It remains to be seen whether Netflix’s new feature will face similar challenges. Additionally, at the tech and product event, the company mentioned plans to use generative AI to update title ...