Critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost. RNZ, New Zealand’s public media service, shared the campaign on their socials, reporting ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!’ - as part of a new £227,000 campaign. But Kiwis have called it tone-deaf ...

Aotearoa is the Māori name for New Zealand. Green Party tourism spokesperson Celia Wade-Brown saw other connotations in the slogan. “I think ‘Everyone Must Go’ might refer to the need for ...

A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision and mockery from residents who have criticized it as tone-deaf, especially at a time when New Zealanders ...

Available for free on the Minecraft Marketplace from 19 March, the DLC offers players the chance to discover New Zealand like ...