College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...
As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...
College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.
The number of tracked NIL deals grew by only 1% compared to last year, according to the report. Technology and nonalcoholic beverages drove the most growth while retail and apparel brands cut the ...
Recall the moment when Megan Rapinoe stated, “Despite all the wins, I’m still paid less than men who do the same job that I ...
As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts have been revealed.
"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...
New Mexico Lobos guard Donovan Dent shoots the ball over Michigan State Spartans guard ... Rick Osentoski-Imagn Images By this time next week, college basketball fans will know who the champion ...