Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

But one shop will soon be empty. On Tuesday, the flagship O’Neill Surf Shop will dim its lights for good on a critical corner of the downtown corridor. Jack O’Neill, the godfather of modern ...

One of the earliest surf brands to gain major success, O'Neill began life in a San Francisco garage during the 1950s. Its founder, Jack O'Neill, is credited by many with inventing the modern ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.