It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.

During a multi-week stint in South Africa a few years ago, a friend of mine stumbled across several vacant cars on the rural outskirts of Cape Town. One of the cars was stuffed full of surfboards with ...

The senior marketing manager opens up to Tim Healey about life at the for-profit clothing company that wears its social ...

Cavan songwriter Lisa O’Neill releases a new single today on Rough Trade Records - ‘Homeless In The Thousands (Dublin in the ...