When it comes to over-the-top (OTT) viewership, the streaming media industry as a whole has a surprising prediction for the traditional broadcast and cable industries: OTT viewership will exceed ...

For too long, service providers have ceded control of product innovation to over-the-top (OTT) providers and external vendors, allowing them to extract immense value from the industry. Now ...

Indian private telecom operators have countered OTT communication providers on the licensing regime, asserting that streaming ...

“Hence, we suggest that TRAI should recommend for OTT providers contributing in the network development and building a broadband backbone for the country. In this effort, other OTT service ...

Among other notable findings: Majority of advertisers (97%) work with more than one CTV/OTT provider, with 40% using an average of more than five providers on a typical campaign — reflecting the ...

New Delhi: Amid a push by Indian telecom operators to get a fair share in revenues from over-the-top (OTT) platforms, a ...

The COAI reiterated its position that the demand of telecom operators for a reasonable 'usage fee' from OTT communication service providers for leveraging their networks to provide profitable ...