Barbie dolls reigned supreme. As the most popular doll of every generation since the ’60s, Barbies have transcended decades. The vintage doll is part of one of the biggest brands imaginable ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Three hundred thousand Barbie dolls were sold in the first year. The toy swiftly grew so popular she needed her own entourage. In 1961, Barbie got a boyfriend, Ken, named, perhaps oddly ...

With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

James collaborated with designers at Barbie to coordinate his Ken dolls look, which includes a blue and white “LJ” varsity jacket (patches on the jacket represent his original No. 23 and his ...

*LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...