In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...