As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

Karan Bedi, head of Amazon MX Player, says that the platform already has a reach of 250 million monthly unique users. Amazon ...

Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...

Some of the biggest Telugu blockbusters of 2024 are on OTT, giving audiences a chance to catch up on the year’s most talked-about films. From the mythological spectacle 'Hanu Man' to the futuristic ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Karan Bedi, Head of Amazon MX Player, and Girish Prabhu, Head of Amazon Ads India, shed light on the implications of the ...

As the show moves behind a paywall on SonyLIV, founders weigh in on whether the shift from national television to OTT impacts ...

To keep such packages profitable, it introduced a cheaper Basic with Ads plan that provided advertising spaces for companies ...

While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high ...

Tejinder Gill, MD, The Trade Desk, writes about the democratised open internet and its promise of greater choice, transparency, and efficiency ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

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