In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

Ads are everywhere on OTT, almost. Majority of streaming platforms in India, barring Netflix, offer a tier that includes ads for viewers; only the most premium layer may eliminate ads (albeit not ...

This Valentine’s Day, celebrate a love story that’s filmy, funny, and unforgettable as Ultra Play OTT launches its new ...

As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...