Marketers have a scale problem with over-the-top advertising. Advertisers struggle to find an audience within publishers' OTT apps that's as big as TV audiences. Adobe and Roku — two of the ...
2024 is a banner year for advertising, with Connected TV (CTV) leading the charge, attracting more ad dollars than ever. We've just unveiled our 2024 CTV/OTT Advertiser Study, our third annual ...
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