Super Bowl 2025: What It Takes To Get The Most Of A $8 Million Commercial
The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...
India Today on MSN9h
Malayalam cinema's romance with dark comedies, and what makes it timeless
The use of dark humour in the Malayalam film industry has sparked a wave of filmmakers exploring the genre in a never-seen before format. In this week's Cinematic Saturday, we decode the prevalence of ...
Alternate cinema can thrive only if mainstream films do well: Srijit Mukherji
Director Srijit Mukherji and actor Parambrata Chatterjee on their latest film, queer representation, and the state of Bengali ...