However, monetisation is still not an issue in the Indian OTT market. A recent PwC report reveals that India’s OTT revenues have increased four-fold since 2019. In 2023, the market grew by 20.9% ...

Prime Video and Netflix led India's top 15 most-viewed Hindi shows in 2024, with Disney+ Hotstar dominating Tamil and Telugu.

such as Hotstar in India, and iQIYI in China are also seeing phenomenal growth as long as they utilize both local content and international content. Recent Developments in the OTT Market - In ...

India’s digital transformation over the last decade has been nothing short of extraordinary. From the days of dial-up ...

At the time of writing, India’s Got Latent had reached amongst the top 50 downloaded apps in the country on the Google Playstore and at No 1 on the Appstore. That too within a day of its ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase ...

MUMBAI: During the India Digital Summit, Kiran Mani, CEO - Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry ... about the growth potential of ...

The streaming giant Netflix, which introduced India to the world of international OTT ... market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar ...

Discover the top 7 highest-paid OTT actors in India who are reaping the rewards of the booming digital entertainment industry ...

The global over the top (OTT) market is forecast to grow to USD 331.7 billion by 2030 by growing at a compound annual growth rate (CAGR) of 14.1% during the forecast period from 2022 to 2030. Request ...