Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

Nevertheless, for those unfamiliar with the mogul and asking themselves who is Diddy, the answer is multifaceted. Born to ...

Paras Griffin/Getty About seven months after Sean "Diddy" Combs sued liquor company Diageo, alleging both racial discrimination and failure to promote the brands Ciroc and DeLeon, both parties ...