Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

Ness, and Freddy P, who beat out thousands of ... making it one of the most urbanwear lines. Diddy didn’t stop there. In 2007. He partnered with liquor company Diageo to push the Ciroc line.

Paras Griffin/Getty About seven months after Sean "Diddy" Combs sued liquor company Diageo, alleging both racial discrimination and failure to promote the brands Ciroc and DeLeon, both parties ...