Peloton stock is on fire. Up 37% so far in February but still barely flat for the year, PTON has been trading like a meme lately. Here’s what investors and traders should consider doing.

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Despite the backlash over the company's new holiday ad on social media, Peloton's stock went up 4.6 percent Monday, according to CNBC Peloton is getting some heat over its new holiday ad.

The ad ends with the couple watching a video of the wife’s Peloton journey, in which the woman thanks her husband for changing her life. The commercial has caused a social media uproar and ...