Did your favorite lemon, lime, and orange soda really disappear forever? Here's the story on whether Coca-Cola's Mello Yello ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

Creating a timeless and original logo is a critical goal in logo design. A timeless logo remains practical and relevant even as trends and styles evolve. Avoiding design trends and fads can help ...

A wordmark (or logotype) logo consists solely of a business's name rendered in a unique typographic style. For example, Google, Disney, Microsoft, and Coca-Cola are classic and ... Have you ever seen ...