According to TV market research company EDO‘s survey ... Their methodology is different than, for instance, USA Today's popular Ad Meter feature, which sorts ads by readers ranking them online.

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of prescription and over-the-counter drugs accounted for half of ad spending in 2024 on five popular ...