Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are ...

Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Consumers today crave more than just a product—they want a story, a feeling, a moment they can share. Retail-film ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...