From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

We usually think of smiles as a reaction to feeling happy. But there are several reasons to make the effort to smile, even ...

Explore the balance of togetherness and independence in families, guided by the essentials of atomic theory, as we navigate ...

We’re bombarded with pseudoscience every day—from social media conspiracy theories to politicians dismissing climate change ...

Could everyday setbacks be hidden blessings in disguise The Burnt Toast Theory is shifting how people view life’s obstacles ...

When things don’t go as planned, the “burnt toast theory” serves as a reminder that the bigger picture may be unfolding in ...

A new experimental study has found that fostering critical thinking can be an effective method to reduce people's tendency to ...

Explore the vital role of self-care in motherhood and its impact on mental health, child development, and intergenerational ...

The foundational curriculum in a BS in Psychology can be similar to that of a BA course; however, it may vary depending on ...

Grech, J. (2025) Psychological Responses after Failing an Important Exam: An IPA Study. Psychology, 16, 149-169. doi: 10.4236 ...

The seven recipients are honored for cutting-edge research on topics ranging from the neurocognitive mechanisms of ...

There is no convincing evidence that any organization is doing anything to control the weather in a consistent and effective ...